Kick up your click-through rate

You’ve only got about two seconds to get your subscribers’ attention in any given email. No pressure, though — We have lots of advice for getting that click.

Getting clicks on your newsletter is one of the elusive goals that requires a combination of the right information at the right time to the right recipient.  No sweat, right? Well, it makes sense that the percentage of people who click is usually in the single digits. According to the Email Stat Center, the average click-through rate is 5.9%. You aren’t going to be able to meet everyone’s need in the right stage of the purchase cycle.  However, there are a few things that you can do to encourage those on the fence to go ahead and learn more. Read more

inTouch: Creating effective welcome triggers

How three customers crafted stylish and effective automated welcome emails.

You’re probably familiar with the trigger email feature, which allows you to queue up emails that send automatically whenever a specific event occurs, instead of sending manually to a group all at once. This is such a handy tool to have at your fingertips that we wanted to spotlight a few ways to make the most of it.

inTouch allows you to set up four styles of triggers: when someone signs up to receive your emails, when someone has a birthday or other date-related event, when someone clicks a link in a campaign or when someone completes a survey.  Read more

inTouch – Interactive Charts: Let the data-loving begin

inTouch Email Marketing has some of the most advanced interactive charts in the industry.  For those that use inTouch, this guide is for you.  In your response section, you’ll find Interactive Charts, displaying all of the useful email results that inTouch collects for you in a handy, visual way. You’ll know at a glance how your campaigns perform over time. You’ll see individual results unfold over hourly increments. And best of all, these new charts make it easy to spot trends and patterns in your email strategy. (And they look so nice. Is it wrong to have a crush on a chart?)  Read more

inTouch: The “why” of customer surveys

Explore the value of knowing what’s on the minds of your customers.  

We’ve all heard banal business expressions from motivational speakers and management books about customer satisfaction, right? Maybe something like …   

It takes years to win a new customer and seconds to lose one.   

• It costs up to five times more to win a new customer than keep an existing one.
• A two percent increase in customer retention has the same effect on profits as cutting costs by 10 percent.
• The apple doesn’t fall far from the tree.

OK, so that last one was from my mom and not a *traditional* motivational speaker. But if you boil it down, these types of phrases are just reminders to make sure that you’re taking care of your most important market: your existing customers.  Read more

Don’t be a Hostage to your Computer

  

It’s amazing how businesses rely so much on computers and technology to operate.  Case in point: Our primary production computer died recently.  It was giving me trouble for a few days with the occasional Blue Screen of Death, and then… nothing.  Blank.  Nada.  

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Bitmap vs. Vector Graphics

A designer has asked you for your company logo, and you send him or her your logo file only to find out that it is not in the right format.  Have you heard that before?  What the designer is referring to is what they call, a “Vector” file.  So what is a vector file, why is it so important, and how do you get one?  Read more