
A designer has asked you for your company logo, and you send him or her your logo file only to find out that it is not in the right format. Have you heard that before? What the designer is referring to is what they call, a “Vector” file. So what is a vector file, why is it so important, and how do you get one? Read more

When I first started out in this business, I needed to build a portfolio — and fast. So I offered several companies a new website (design and development) for $50.00. I thought these small companies and in some cases, entrepreneurs, would jump at that opportunity — not even give it a second thought. I mean, even if I didn’t deliver a fantastic website for them, they only lost $50, right? Read more

This question comes up within my earshot at least a few times a week, and it saddens me when someone doesn’t do their homework, or isn’t familiar with all of the options out there — or even what to look for. I try to help or chime in when I can, but other times it’s a lost cause. That’s the reason for this blog post. Perhaps I can direct a few people here, or maybe it’s just a way to vent my frustrations. Either way, I’ll feel better.   Read more