Kick up your click-through rate

You’ve only got about two seconds to get your subscribers’ attention in any given email. No pressure, though — We have lots of advice for getting that click.
Getting clicks on your newsletter is one of the elusive goals that requires a combination of the right information at the right time to the right [...]

inTouch: Creating effective welcome triggers

How three customers crafted stylish and effective automated welcome emails.
You’re probably familiar with the trigger email feature, which allows you to queue up emails that send automatically whenever a specific event occurs, instead of sending manually to a group all at once. This is such a handy tool to have at your fingertips that we [...]

inTouch – Interactive Charts: Let the data-loving begin

inTouch Email Marketing has some of the most advanced interactive charts in the industry.  For those that use inTouch, this guide is for you.  In your response section, you’ll find Interactive Charts, displaying all of the useful email results that inTouch collects for you in a handy, visual way. You’ll know at a glance how your campaigns [...]

inTouch: The “why” of customer surveys

Explore the value of knowing what’s on the minds of your customers.  
We’ve all heard banal business expressions from motivational speakers and management books about customer satisfaction, right? Maybe something like …   
It takes years to win a new customer and seconds to lose one.   

It costs up to five times more to win a new customer [...]