• The way in which the design and the outer aesthetic can improve the functions and provisions; we must create a design as beautiful and ergonomic as possible.
  
  
• The fact that the organization or company’s growth in the market must be natural and not forced.
  
  
• The attainment of the image which is immediately transferred to the product; the product itself has its own image which is classified into determined groups in the consumer society.

Those companies or organizations that can be differentiated from their competitions are more likely to succeed. In the case of some companies, its success depends on the services offered; in others the brand; and in other cases, the logo or corporate colors. But the difference should lie in every communicational aspect.

Take a peek into our Corporate ID Process and see some samples of our project.

From the visual identity perspective, the graphic design is the one in charge of the conception, development and elaboration of the elements that constitute the company’s identity, and the operative arrangement of its practical application. From the conceptual identity perspective, the company’s cultural personality is the one in charge of the identity content; cultural personality is the group of the identity basic features, just as ideas and thoughts that form what the company is and the field where it works.

The elements that form the image are recognition, strength and content. By recognition we mean the public level of awareness (spontaneous or not) of the company’s products. Without recognition there would be no image. So a company may enjoy a good image even if it is recognized by a small group of individuals. The strength of the image has to do with the speed and spontaneity that takes the association of a product or brand or company with a stimulus provided by them: a short distance image is quite strong and a log distance one is not; the strength and recognition of an image is in a way related.

The content of an image are the characteristic attributes that are associated with the product or company. The image never arises from the thorough study of each individual’s conduct in front of a concrete company and its specific necessities. The image is the result of every individual’s experience in front of it. This is why, in some cases, the image that a company intended to transmit is distorted by collective or individual prejudices, different interests and attitudes. For this not to happen, the company must know all the communication rules needed. For this reason it is important to turn to specialists in this field who will study and build the company’s image program. Our job consists in the development of an authentic conduct code called the Image Manual. This manual contains all the operative rules that our company must follow.

Contact Paul Gregory Media today and find out how we can make your Corporate ID and Brand powerful and effective.