Poised to build off their exceptional reputation, The Chamber sought to modernize their brand to reflect its progressive brand values and create a cohesive message that connects its many programs, events and committees now and in the future. To that end, Paul Gregory Media recommended evolving The Chamber's brand strategy to reflect the relevant and distinctive emotional equities that drive preference and to create a strong brand story externally and among employees that will continue to bolster the Chamber's relevance and prominence into the future. This was our chance to put forth a new strategic beginning that for the first time, would align the Chamber's organizational mission and brand strategy to maximize its relevance to Naperville businesses and the community at large.

Awards:
Vega Arcturus Award: Corporate Identity / Branding
Vega Arcturus Award: Logo Unveiling Video
AVA Digital Platinum Award: Special Event Video
AVA Digital Platinum Award: Corporate/Brand Identity
AVA Digital Gold Award: Corporate Image / Brand Story

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