Our best-practices process is designed to dig for the claim of distinction. PGM can develop a comprehensive plan that outlines the customer value proposition, positioning statement and brand attributes (personality, promise, mission etc.) that can back up your claim of distinction.
Below is a brief description and outline of the process we take to uncover your business' brand essence. We take the intangible benefits and form them into brand points that are shaped to resonate, produce customer loyalty and create a strong reputation that influences the buyer's decision to purchase. Please view our PowerPoint Presentation for additional info.
1. Prepare, Survey and Goal Setting
Your input will lay the foundation on which the success of the brand is built. We seek to understand your goals, culture, and competitors, ask questions about your internal initiatives and external marketing objectives and gain other insights to understand where you are now and where you want to go.
2. Discovery and Development
The second step is the discovery and development of the brand strategy. Here we gather all of what we have learned in Step 1 and divide our information into a comprehensive plan that details your brand's key points of communication. If more information is required, secondary research is conducted.
3. Create and Execute
The brand strategy is then implemented into a creative platform. Upon approval of the creative platform the brand concept is then executed across the designated media touch points that may include: websites, newsletters, stationery, emails, intranets, posters, direct mail, demos, collateral, advertisements, packaging etc.
4. Create Branding Guidelines
We protect your new brand from distorion, deviations, discrepencies, violations, 3rd party improper usage, and inconsistencies with a branding guideline document. See why this is important
5. Internal Alignment, Adoption and Delivery
Brand adoption and alignment can only be accomplished by your organization's key stakeholders and employees. Adoption starts from the top down. To be successful the process must include the involvement of the company's leadership to ensure a successful rollout. We help you designate the brand steward within your company and implement the tools necessary to equip your employees to accurately deliver the brand to your customers.
Contact us today to learn how we can help your business succeed in today's cluttered marketplace.