Marketing Planning
A solid marketing plan and strategy serves as the foundation for all of your communication - both internal and external. It's the driving force to gaining a competitive edge in business. Developing a marketing plan is vital for any business and without one your efforts to attract customers are likely to be haphazard and inefficient.
Development of corporate growth, marketing strategies and counseling
New Product / Market Opportunity Concepts
Development through evaluation
Website and Internet Strategy
Development, implementation & marketing
Opt-in Email Blasts
Database target account programs
Collateral
Sales aids, point-of-purchase, support materials development to production.
Database list selection, creative and production through analysis
Corporate Programs
Annual reports, content planning
Media Awareness
Analysis, creative, production, placement, evaluation
Market Research
Objectives through analysis
Public Relations
Counseling, media selection, release development and execution (personnel, case history, corporate, feature article and financial)
How Much Should You Budget For Marketing?
We get asked all the time, "How much should I budget for marketing?" As a guideline, most surveys show that 30% of established companies spend between 3-5% of revenue on marketing (too low), with 45% spending over 6% (most of those between 6-10%). The general guideline for using the percentage of revenue approach is 8-10% of revenue should be spent on marketing, with approximately 5% of that going to labor (either for a department, or outsourcing to a marketing firm). What percentage you use is determined by a number of factors, how mature is your market (how much research do you have to do), how well known is your company in your industry (are you a new or established business, how much brand awareness do you have to do), and how fast do you intend to grow, just to name a few.
If you are launching a new product, service or company, or are expecting to launch into a new market or territory, expect to spend approximately 20% of revenue to fund that program.
Points we address when planning your marketing message:
- Who are you selling to?
- What do those customers need?
- What distinguishes your product or service from the competition?
- Which marketing tactics will make your products noticeable?
- When and how often should your marketing efforts be used?
- Where do you want your company to be in a year?
Contact us today to set up a Marketing Strategy Consultation.
Call 630-384-9061 or today.
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