- About Us
- Our Approach
A solid marketing plan and strategy serves as the foundation for all of your communication - both internal and external. It's the driving force to gaining a competitive edge in business. Developing a marketing plan is vital for any business and without one your efforts to attract customers are likely to be haphazard and inefficient.
New Product / Market Opportunity Concepts
Development through evaluation
Website and Internet Strategy
Development, implementation & marketing
Opt-in Email Blasts
Database target account programs
Sales aids, point-of-purchase, support materials development to production.
Annual reports, content planning
Analysis, creative, production, placement, evaluation
Objectives through analysis
Counseling, media selection, release development and execution (personnel, case history, corporate, feature article and financial)
The general guideline for using the percentage of revenue approach is 8-10% of revenue should be spent on marketing, with approximately 5% of that going to labor (either for a department, or outsourcing to a marketing firm). What percentage you use is determined by a number of factors, how mature is your market (how much research do you have to do), how well known is your company in your industry (are you a new or established business, how much brand awareness do you have to do), and how fast do you intend to grow, just to name a few.
If you are launching a new product, service or company, or are expecting to launch into a new market or territory, expect to spend approximately 20% of revenue to fund that program.