Poised to build off their exceptional reputation, The Chamber sought to modernize their brand to reflect its progressive brand values and create a cohesive message that connects its many programs, events and committees now and in the future. To that end, Paul Gregory Media recommended evolving The Chamber’s brand strategy to reflects the relevant and distinctive emotional equities that drive preference and to create a strong brand story externally and among employees that would continue to bolster the Chamber’s relevance and prominence into the future. This was a chance to put forth a new strategic beginning that for the first time, would align the Chamber’s organizational mission and brand strategy to maximize its relevance to Naperville businesses and the community at large.
Paul Gregory Media created top line key messaging, including the mission and vision statements, elevator pitch, tagline, brand architecture, brand personality traits, and the ‘brand story’.
Further, PGM translated that into their new visual identity with logo design, a comprehensive logo-kit, new color palette, typography, stationary, media asset library, collateral templates and a brand style-guide.
Naperville Area Chamber of Commerce (NACC)
Brand Strategy, Brand Activation, Identity System, Media Templates, Video
Hermes Gold Award: Branding
Hermes Honorable Mention: Logo Unveiling Video
Communicator Award of Distinction: NFP Video
Communicator Award of Distinction: Brand Promo Video
Communicator Award of Distinction: Rebranding
Telly Bronze Award: Logo Unveiling Video
Vega Arcturus Award: Branding
Vega Arcturus Award: Logo Unveiling Video
AVA Digital Platinum Award: Special Event Video
AVA Digital Platinum Award: Brand Identity
AVA Digital Gold Award: Corporate Image
ACCE: Communications Excellence Award
Muse (3) Gold Awards: Event & Branding Video
Muse Award: Complete ReBranding
Summit Bronze Award: Complete ReBranding
Marcom Platinum Award: Branding Refresh
Davey Silver Award: ‘Brand New Brand’ Video
Zedman Gold Award: ‘Brand New Brand’ Video